Questo sito è stato promosso e realizzato dalla scuola di Graphic Design dell'Accademia di Belle Arti di Catania

Art Director
Gianni Latino

UX – UI Designer
Carmelo Guarino
Mauro Privitera
Luigi Romano

Cms
Carmelo Guarino

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biography

1940 Armando Milani was born in Milan, Italy. His father was a men’s clothing designer.

1960s Armando studied with Albe Steiner at the prestegious Societa Umanitaria School in Milan.

1965 he won an award for the brand for RAI Radiotelefortuna, the first of many he would receive (see Awards).

1966 worked for master designer Giulio Confalonieri

1968 collaborated with Studio Antonio Boggeri

1970 he started his own design firm, Armando Milani, specializing in branding, corporate identity, and the design of logos, books, and posters.

1976 he founded, Armando and Maurizio Milani, with his brother, Maurizio.

1977 Armando moved to New York to collaborated with the renowned designer Massimo Vignelli.

1979 he launched Milani Design in New York.

1983 became a member of the prestigious Alliance Graphique Internationale (AGI), an elected group of the world’s top designers.

1988 became a partner with DCM in Sao Paolo, Brazil.

1988 – present: teaches and delivers workshops on graphic design around the world.

1996 publishes A Double Life of 80 AGI Designers: Edizioni Burgo, Italy, 1996.

1997 publishes Le Sabbie Mobili: Dialogos, Italy, 1997.

2000 – present: conducts the Dialogues in Design workshops and retreats at his 16th century olive mill in Provence, France.

2006 he designed the poster « The Light of Culture » for the Bibliotheca Alexandrina, Egypt.


2008 a series of posters and postcards “Human Design Collection“ were issued to promote dialogue and against the violence and pollution.


2010 publishes Fifty Poems by Lawrence Ferlinghetti/Fifty Images by Armando Milani: GAM Editrice, Italia,.


2015 publishes No Words Posters: RIT Press, Rochester, USA, 2015.

Philosophy

From the eye to the heart

Confucius said that not words and not laws are ruling the world, but sign and symbols. The designer should be the interpreter of this reality. Designing a logo or a poster, I am always looking for synthesis with the balance between form and content. Because if the form prevails the solution can be appealing only aesthetically, but if the contests prevail, the image can be very boring.
The design must be appropriate, synthetically correct, emotional and memorable. I always refused trendy and fashionable solutions searching for these values.
Great designers such as Paul Rand and Massimo Vignelli with whom I collaborated in New York, were my point of reference.
They both believe in timeless design, where concept and design are valuable forever, even if realized in different historic periods.
The designer can use metaphors, connections, unexpected surprises, surrealism or subtle irony, the purpose is to refuse the banal and vulgarity, trying to intrigue, excite and inform the viewer.
After 30 years of designing logos, corporate identities, signage, books and brochures, I felt the ethic need to dedicate part of my time to denounce some of the biggest problems of humanity that threaten our future and our children’s future, such as war, famine, drugs and pollution.
We don’t have the power of the politicians but with our contribution, we can promote dialogue and reflection on these issues.
I believe in a less sophisticated design but in solutions of big impact, because I want to speak directly to a vast majority of the world people. As you can see in this show some of my ideas are diffused by the United Nations.
In this exhibition I’d like to show the two sides of my designer profession, facing 50 logos with 50 posters, design for business in front of the design for a better society and humanity.
I think that the designer should challenge and operate with the same seriousness, passion and professionally, both these realities of our live.

Armando Milani.